The trucking industry has had a rough couple of years. From load shortages and rising fuel costs to lost jobs and stricter regulations, the trucking industry has been a bleak scene. However, with jobs increasing again and business picking up, things have begun to look up for truckers and trucking companies.

But with new business comes new challenges and only time will tell how well the trucking industry adapts to the new food trends, more specifically, the sustainable food trend.

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A newly released article by the Journal of Commerce discusses how the demand from food producers and retailers for a sustainable and green food supply chain is affecting the trucking industry.

With the green trend by food retailers and manufacturers gaining steam, the trucking industry is seeing more freight being shipped in fewer loads. For the trucking industry that means that the traditional semi-trailer shipping has decreased while shipping methods such as barges and trains are being utilized more often.

Companies such as Kraft, as cited by the Journal of Commerce article, have cut more than 50 million trucking miles over the last four years – and that's only one company.

Many other companies have followed in Kraft's footsteps in seeking more sustainable transportation methods for their products. Kraft in particular, however, has even gone so far as to revamp their truck fleets in addition to using different shipping methods. Kraft's truck fleet has been retrofitted as diesel-electric hybrids and they each have RouteMax refrigerated truck bodies.